Cuban born artist Julio Eloy began his career at the Cuban Institue of the Arts and Cinematography. During the 1970s, while the Cuban Revolution was at its peak, a new type of communicator known as the graphic artist emerged. "Poster art" and its use of color, collages, photographs of high contrast, text, phrases, and urgent slogans quickly made it an indispensable medium. Eloy helped make the "film poster" a method for communication, an innovation and far different from the established publicity styles. Eloy's work has been exhibited internationally, and his posters are used as examples for art students in various universities throughout Latin America.